case study | property | UK • Türkiye
Mayfair Ev
A new London property brand created for Turkish-speaking clients looking to buy in the UK. Your Kulture developed the name, visual identity, bilingual website, property presentation system and launch materials from the ground up.
Client
Mayfair Ev
Sector
Property
Location
UK • Türkiye
ONGOING
Hosting & Maintenance
Relationship
Launch Build + Support
the brief
Look luxurious. Feel trustworthy
Make UK property easier to approach.
The business was starting from zero.
MayfairEV was a new property business created for Turkish-speaking clients looking to purchase property in the UK.
The brief was to develop a premium identity that could communicate luxury and credibility while remaining clear and approachable for clients making a significant overseas property decision.
There was no existing name, identity or website. Your Kulture worked with the client to develop the MayfairEV name and then built the brand around it.
Starting point
Audience
Market
Objective
connected delivery
One new business. One complete property presence.
Rather than treating the identity, website and property materials as separate jobs, Your Kulture built them as one connected system. Every touchpoint followed the same visual direction, from the bilingual website and individual property PDFs to the pull-up banners used away from the screen.
01
Naming & Brand Identity
02
Bilingual Website
03
Property PDFs
04
Banner Design
05
Hosting & Maintenance
naming & brand identity
A name that connected London property with home.
The MayfairEV name was developed collaboratively. “Mayfair” positioned the business within a premium London property context, while “ev” — the Turkish word for home — created an immediate connection with the audience the business wanted to serve.
The identity used deep green, warm gold and soft cream to create a restrained luxury palette. A paired doorway and building symbol gave the brand a recognisable mark that could work independently or alongside the MayfairEV wordmark.
website design & build
Built in two languages. Designed around one clear journey.
The website became the main digital expression of the new identity. Your Kulture planned, designed and developed it from scratch, with English and Turkish content, property-focused imagery and direct contact routes across desktop and mobile.
Bilingual Structure
English and Turkish content created a clearer experience for the intended audience.
Property-Led Presentation
Large imagery and restrained styling kept the focus on property and service credibility.
Responsive Experience
The layout was designed to work consistently across desktop and mobile devices.
property presentation
Every property needed its own client-ready presentation.
One reusable system made each new property easier to present consistently.
01
Information Supplied
The client provided a Word document containing the property details, pricing and supporting information.
02
Images Added
Available property photography was selected and placed into the established branded layout.
03
PDF Prepared
A consistent MayfairEV property document was produced for client-facing use.
physical brand application
The brand had to work beyond the website.
Pull-up banners extended the MayfairEV identity into physical environments. The same green, gold and cream system helped the business remain recognisable during in-person presentations and client-facing settings.
after launch
Built as a system. Kept online afterwards.
The work continued beyond the original brand and website launch. During the active project relationship, Your Kulture provided hosting, website maintenance, security support and property PDF production when materials were supplied. Today, the original website remains hosted by Your Kulture.
01
At Launch
02
During Active Relationship
03
Today
the outcome
A complete foundation for presenting UK property consistently.
MayfairEV launched with a collaboratively developed name, a recognisable visual identity, a bilingual website, a reusable property-document system and physical brand materials designed to work together. The project created one consistent visual system across digital, print and in-person touchpoints.
Naming & Identity
Bilingual Website
Property
PDFs
Physical Materials
Hosting & Maintenance
Your expertise may already be established.
Your brand should make that visible.
Building a new business or repositioning an existing one? Your Kulture can connect the strategy, identity, website and practical materials your business needs to present itself properly.
Or reach us at contact@yourkulture.com